Google Ads Audit Service for Agency and Business
Our Google Ads audit service provides a detailed evaluation of your account, focusing on these key areas:
Keyword & Search Query Analysis
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Review of keyword match types and grouping
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Negative keyword strategy
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Search term report analysis
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Identification of wasted spend and high-potential opportunities
​Conversion Tracking & Analytics
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Correct implementation of Google Ads conversion tracking
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Integration with Google Analytics / GA4
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Verification of goals, events, and eCommerce tracking
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Assessment of data accuracy and reporting consistency
​Account Structure Review
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Campaigns, ad groups, and naming conventions
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Alignment with business goals (brand, lead gen, sales, awareness)
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Proper segmentation (by product, service, audience, location)
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Use of labels, folders, or organizational tools
​Campaign Settings
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Targeting settings (location, language, device)
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Ad scheduling and delivery optimization
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Budget allocation and pacing
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Bid strategy and automation settings
​Ad Copy & Creative Assessment
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Evaluation of ad relevance and quality
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Testing of responsive search ads (RSAs) and expanded text ads
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Review of display, video, or shopping creatives if applicable
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CTR, engagement, and messaging alignment
Quality Score & Landing Page Experience
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Keyword-level quality score evaluation
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Landing page relevance, speed, and conversion experience
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Mobile-friendliness and UX factors
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Alignment between ads and landing page content
​Shopping & Product Feed Audit (if applicable)
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Product feed structure, accuracy, and optimization
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Pricing, availability, and GTIN compliance
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Shopping campaign setup and segmentation